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What are Instagram Reels?
Instagram Reels are a new way to create and share short videos on Instagram and they were born out of a rivalry against TikTok Video. Unlike traditional videos, Instagram Reels are designed to be quick and easy to make, allowing you to capture moments in a creative and fun way.
To create a Reel, simply open the Instagram app and swipe to the Reels page then you can choose to either create a new Reel or browse through the Reels section then to create a new Reel, simply tap the "+" button and select the photos and videos that you want to use. Once you're done, you can share Reel with your followers or on Explore page.
So far, Instagram Reels have been a hit with users and businesses because it is an easy way to create and share short videos.
HOW TIKTOK VIDEO WORKS
Create Storyboard
Define the purpose of your video first, and then build out the various scenes you're wanting to show in your video.
1
Film Film Film
Take lots of shorthand videos for each scene outlined in step 1 and make sure you get various angles and views.
2
Share & Measure
After posting, watch to see which videos receive more views, and slowly tailor more towards that content.
4
It's Edit Time
Slowly piece together your various shorthand videos, matching it with trending music and transitions if needed.
3
What are the Benefits of Using Instagram Reels?
There are many benefits to using Instagram Reels for a brand or business.
Accelerates Engagement
With the explosion of TikTok on the market, Instagram has had to move quickly to be able to compete. With the Instagram algorithm now favoring and pushing Reels more and more, brands can't simply rely on using static images to build and captivate audiences more.
Reaches New Audiences
Brands who post Reels greatly improve their chances of being seen on the explore page. The explore page is where recommended content appears. It plays a key role in enabling the success of Reels, where it can be seen by people on global scale.
Additionally, Reels allows you to share short, creative videos with your followers. This is a great way to stand out from the rest of the Instagram community and show off your unique talents. Finally, Reels is a great way to get discovered by new people. If your Reels are creative and engaging, you may just find yourself with a whole new group of followers in no time.
Builds Trust with Influencers
By partnering with influencers and using Reels, it's a great way to connect with consumers and grow a brand's following. By leveraging the influencers platform to promote and sell the brands products or services, a business can greatly increase their brand awareness, increase traffic, and possibly generate leads.
Picking the right influencer for your niche is extremely important, so developing a list is the first step to success!
Frequently Asked Questions
How often should I be posting a reel on Instagram?
What audience is on Instagram?
What are Instagram Reels best practices?
Instagram or TikTok - What's better?
What are some Instagram tips that are useful?
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