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What is Social Media Engagement?
Social Media Engagement is a highly recommended social media strategy that's used to spark some form of interest, conversation, or conversion between your social media accounts and its audience.
Social Media Engagement allows you to connect with your current followers and potential target audience by using likes, comments and post saves, which then encourages reciprocal engagement in return. Ideally, when you are organically engaging with your audience, you are creating a welcoming presence and fostering an interactive community, which is highly beneficial for any professional person or brand.
In addition, when you actively engage with your audience, the possibility of gaining more organic followers increases overtime, and this is a great benefit to your social media accounts because you are starting to build trust and relationships with your brand.
At Social Rhino Media, we've noticed that brands who proactively follow a Social Media Engagement Strategy will likely have an increase in organic, quality followers who are engaged in the content you are putting on social media.
HOW SOCIAL MEDIA ENGAGEMENT WORKS
Identify your Audience
Learn who your social media accounts should be targeting and formulate a plan on how you will proactively engage with them.
1
Search Hashtags
Research where your target audience is spending its time and create a list of the most important hashtags for your brand.
2
Engage!
Follow your outlined plan and engage with your target audience using a variety of likes, comments and post saves.
3
What are the Benefits of Social Media Engagement?
There are many benefits to Social Media Engagement for personal brands and business alike!
Social Media Engagement can help build awareness by creating a connection and fostering relationships with both potential and current customers. Some additional benefits are that it creates curiosity and drives traffic to your website, where they are further nurtured down your sales funnel to become a lead or sale.
Additionally, Social Media Engagement can help build relationships with influencers and other industry leaders, which can further help promote your brand or business.
Improved Brand Awareness
The most important benefit of Social Media Engagement is increasing your Brand Awareness. By frequently interacting with your target audience on social media platforms, your business can not only increase its visibility and be seen by an unlimited amount of people online, but it slowly builds the trustworthiness of the account or brand overtime.
Creating Conversation
You might think that it's easy to create conversation with others, but getting a response can sometimes be more difficult than you think! In order to create a conversation that leads to potential business, it means you have to have a plan. Knowing exactly what to say to your target audience will only benefit your social media accounts and strengthen your connection with your audience.
By connecting and interacting with customers on social media, you can build stronger relationships with your audience, increase your brand's image, and lead to loyal customers who are more likely to remember your social media pages and think of you when the need arises.
Increase Organic Followers Without Paid Ads
One of the fastest ways to grow your social media channels is by increasing your number of followers through social media engagement strategy. Although running ads can be helpful in reaching a mass of potential new followers, most savvy internet users know when the post is in fact an ad. To date is there is no guarantee whatsoever that your paid ads will increase your follower count or build brand loyalty.
Most social media gurus will agree that building a loyal community that loves your brand and its products or services is the best way to get a steady stream of new followers.
Potential to Generate Leads
After focusing on building a relevant content strategy, then comes the increased traffic to your website. As an added benefit of a social media engagement strategy, current and potential followers will continue to search about your brand and are more likely to visit your business website. Ultimately this is the goal to drive traffic to your website, where your sales funnel will take over and nurture your followers to either fill in a lead form or make a sale.
Social Media Platforms to Utilize
Here are the various social media platforms that we recommend utilizing a Social Media Strategy on:
Tiktok
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Frequently Asked Questions
What social media platforms can be used for social media engagement?
What is the most popular social media platform for social media engagement?
What is considered a good social media engagement rate?
How long does the average person spend on social media per day?
How can I get more followers on social media?
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