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What is TikTok?
TikTok is a short-form, video-sharing social media platform and app that allows users to create, discover, and share videos on various topics. TikTok has been described as the 'new Vine', due to its similarity in format and content. However, TikTok has also been praised for its unique content and creative users. The app has become increasingly popular with Gen Z and millennial users aged 18-24, as an outlet to express themselves through singing, dancing, comedy, and lip syncing.
TikTok officially has over 1 billion monthly active users, making it the 4th biggest social media platform in the world as of January 2023.
HOW TIKTOK VIDEO WORKS
Create Storyboard
Define the purpose of your video first, and then build out the various scenes you're wanting to show in your video.
1
Film Film Film
Take lots of shorthand videos for each scene outlined in step 1 and make sure you get various angles and views.
2
Share & Measure
After posting, watch to see which videos receive more views, and slowly tailor more towards that content.
4
It's Edit Time
Slowly piece together your various shorthand videos, matching it with trending music and transitions if needed.
3
What are the Benefits of Using TikTok?
There are plenty of reasons to start using TikTok for your personal brand or business. You can find videos on just about any topic, from cooking and DIY to fashion and beauty, making it a platform where your content can truly go viral and be seen by millions!
Brand Identity & Awareness
For one, it's a great way to enhance your brand's identity online and also drive awareness. with over 1 billion monthly users, it's clear that a presence on TikTok will offer ample opportunity for large scale growth and the ability to connect with a broad, younger aged audience. By using trending music and sounds, hashtags and more., the opportunity is endless for brands to be seen by their peers, especially if their target audience is with the younger generation.
Partner with Influencers
Just like any other platform, partnering with influencers can potentially be a huge asset for a company, as they are leveraging the influencers platform to promote and sell the brands products or services. TikTok has gone a step further by streamlining this process by creating the TikTok Creator Marketplace with an analytics tool allowing businesses to find an influencer that's right for them.
Take Advantage of User-generated Content
On TikTok, users are allowed to repurpose user-generated content that's published by other creators, using the 'duet' and 'stitch' features. This means that businesses can effectively launch campaigns off the backs of the other creators at a relatively low cost.
Stay on Trend
TikTok is also a great way to stay up-to-date on current market trends. As we all know, what's trendy now may not be in the future, and it's a quick moving cycle so keeping up with what's hot right now is always important for your business.
Frequently Asked Questions
How often should I be posting on TikTok?
Should my business be on TikTok?
What audience is on TikTok?
What are TikTok best practices?
TikTok or Instagram - What's better?
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